Professional design and management of Internet web sites for business

Internet Marketing Reference Room

Neil Macmillan & Associates

Browse the articles listed here for quick reference to outstanding articles on Internet marketing. Only pages with something valuable to say are included. Choose your topic and select an article. Please remember to return here.

Info on line | Making Money | Making Contacts | Winning Web Sites | Search Secrets | Books

E-Commerce: Advice and How-To

Excellent information from ZDNet

Brand Marketing

Transferring Your Brand To The Web

CyberAtlas

The marketer's guide to on-line facts

eMarketer

Useful information for online marketing; free newsletter

Something Ventured

What It Takes To Be A Tech Entrepreneur

Create Your Own Internet Success Story

Learn the strategies of top Internet marketers

IBM Think Leadership Magazine

Some sound advice from Big Blue

Small Business Information

The TD Bank's Small Business Resource Centre

E-Commerce: 7 Promotion Methods

Learn vital strategies for bringing traffic to your site

Now It's Your Web

Business Week: The Net is moving toward one-to-one marketing

Three Reasons Why Your Web Site Is a Smart Investment

How web sites are paying off for companies

Index to Wally Bock's Articles

Using the Internet, World Wide Web, Intranets and Extranets to improve profits

Net Marketing

Includes an extensive Knowledge Base

Storefronts

An introduction to E-commerce applications and web-based shopping

Twenty Reasons to Put Your Business on the World Wide Web

Sound advice from Net 101

Weekly Guerrilla

Marketing expert Jay Conrad Levinson holds forth on-line

The Virtual Handshake: E-Commerce and the Challenge of Trust

An essay on the nature of our on-line relationships

The Internet: Marketplace for the New Economy?

On-line transactions in the future will create new kinds of relationships

Finding Contacts on the Internet

Forging on-line business relationships

Top Five Ways to Attract Visitors to Your Site

By Jesse Berst, Editorial Director ZDNet AnchorDesk

MouseTracks

The list of marketing lists

Marketing and Advertising on the World Wide Web

A massive list of web demographic surveys

 

Writing Effective Advertising Copy

Tips for writing more effective promotional messages

How to Write a Marketing Plan for Your Web Site

Three basic questions are addressed

Developing a Business Web Site

A process to follow

Features of a Business Web Site

Your site should have: Information, Navigation, Value, Interactivity and Integration

Make People Love Your Web Site. Here's How

Advice from Jesse Berst, Editorial Director ZDNet AnchorDesk

What Now, Webmaster?

Creating and managing a winning web marketing team

How Users Read on the Web

Studies by Jakob Nielsen on effective writing for the World Wide Web

Industrial Strength Web Communications

Internet strategies for the smaller industrial enterprise by Stephen Norton, available on the Industry Canada Strategis web site

Customer-Colored Glasses

Revisit some web marketing fundamentals

ZDNet AnchorDesk Special Edition: How to Grow Your Web (and Intranet) Site

The five things you must do to make your site succeed now include making your site download fast, work perfectly, and pull users again and again

Meta-Search Engines

When you need the power of multiple search engines

Web Searching, Sleuthing and Sifting

A six-part introduction to web searching methods and techniques

Drumming Up Web Traffic on the Cheap

Straightforward strategies that are easy to use

Design for Optimal Search Engine Placement

A real-life case study from the pet food industry

A complete guide to searching the Internet

Detailed information on leading search tools

The Search is Over

Search-engine secrets of the pros

Standing Tall in Search Engines

Strategies for more effective indexing

The Art Of Business Web Site Promotion

Inner secrets of web site indexing

How to Publicize a new Internet Web Site

Using search engines, directories, newsgroups and listservs

Internet Search Tools

A list maintained by Neil Macmillan & Associates

A Webmaster's Guide To Search Engines

How search engines find and rank web pages

Internet Marketer's Bookstore

Guerrilla Marketing Online : The Entrepreneur's Guide to Earning Profits on the Internet

by Jay Conrad Levinson and Charles Rubin	From building and maintaining a web site to creating an online catalog and encouraging users to buy your product online, this definitive guide to marketing your business on the Internet offers the entrepreneur basic training for survival and success online.
Search for other titles by Jay Conrad Levinson

World Wide Web Marketing: Integrating the Web into Your Marketing Strategy (2nd Ed)

by Jim Sterne

"A classic in an industry where classics are rare. This is the most well-rounded tutorial on Web marketing ever written."-- Kristin Zhivago, Editor of Marketing Technology. Sterne shows you how to apply classic marketing principles to the internet. He also explains how to take full advantage of the exciting new opportunities presented by the latest web technologies. Written for non-techies, he provides just enough technical detail to help you understand the Web's vast potential as a marketing medium without overwhelming you. In straightforward language, supplemented with fascinating case studies, he tells you what you need to know: Develop relationships Build brand loyalty Use personalization tools ...and much more.

Small Business Toolkit : Marketing for the Self-Employed

by Martin Edic

One simple strategy, on Page 57 of this book, is worth the modest price by itself. The simple technique described there involves a writing a simple sentence which concisely describes what the company does. It is a valuable and versatile marketing tool. The rest of this highly readable book has practical suggestions for any small business. The book is not just self-employed entrepreneurs.

Strategic Internet Marketing

by Tom Vassos

The strategic uses of the Internet are explored. Includes strategy advice, case studies, and specific information for making marketing decisions and implementing your marketing plan. Seventeen stages of Web site development are covered from a strategic standpoint. This gives a comprehensive framework for your company's Web strategy. Supporting this book is an online site that offers comprehensive, in-depth reference material with additional facts, notes and resources.

by Kim M. Bayne

Consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. She provides in a hands-on workbook format the means to set up a marketing blueprint which readers can use to effectively design, implement, and evaluate their Web sites. The author comments, "My book is chock-full of streetwise advice, detailed worksheets, and pointers to applicable online resources to help just about anyone put together a well-researched, useful Internet marketing plan."

by Jill H. Ellsworth and Matthew V. Ellsworth

Marketing on the Internet tells you how a business of any size can establish a compelling presence on the Web. This updated edition brings marketers totally up-to-date with new developments like Java, VRML, interactive graphics and electronic commerce. A complete guide to marketing on the Internet, this book helps marketers understand all of the technologies available and gives detailed instructions for actually doing so.

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